What is pole kiosk advertising?
Pole kiosk advertising is the most effective form of outdoor advertising that involves putting up small or medium-sized advertising panels across the divider. This is one of the most commonly noticed advertising strategies, as it displays a brand’s ad in a more repetitive and persistent way. These boards are usually placed on top of electric poles, however, today, they come in various sizes and shapes.
Benefits of pole kiosk advertising
Reach: Pole kiosk advertisements can help brands reach a wide range of audiences. These poles, when placed strategically across high-traffic areas can attract customers and impact the overall sales of your business.
Cost-effective: Out of all forms of outdoor advertising, pole kiosk is the most cost-effective options. As it involves minimal investment for the boards and placement, but offers huge returns when installed and equipped strategically.
Easy to install: They are also the most easily installable hoardings, the installation process is quick and durable. These poles come in multiple sizes and quality, their size and body proportion makes it easy to install them.
How can local businesses use pole kiosk advertising to grow their business?
- Restaurants can install these poles across high-traffic areas during the weekends to display their deals or weekend discounts. This develops a sense of urgency and brand recall in the audience and drives them to your store.
- Similarly, other service-based businesses can highlight their memberships or ongoing sales to pedestrians and drivers, this helps in brand recall.
- Educational centres can also use these kiosks to advertise near residential and main signals to drive the parents to the school.
- The cost-effectiveness of this form makes it the perfect choice even for small businesses. A small cafe or any business can advertise their combos or offers in an engaging banner with a catchy tagline.
- Pole kiosks are ideal for any business to promote seasonal offers or events.
- When a local business consistently shows its contact and business details to the audience it builds trust and reliability among the customers.
Things to look out before installing pole kiosk advertising
- Ensure compliance with government authorities and secure necessary permissions before installation.
- Choose places that have a continuous flow of traffic to make the most out of the advertisements.
- Use bold fonts, catchy phrases, and vibrant colours to ensure the design is clear and eye-catching.
- Choose durable and rain-resistant materials for long-term usage in outdoor conditions.
- Personalize your message to local preferences, seasonal trends, or community events for relevance.
- Position kiosks at eye level to ensure optimal visibility for pedestrians and drivers.
- Avoid placing ads in overcrowded areas where they might blend in with other advertisements.
- Consider the lighting conditions of the location to ensure visibility during day and night.
- Regularly inspect and maintain the kiosks to repair any damage or fading promptly.
- Compare costs across different locations to ensure a balance between expense and return on investment.
Conclusion
All in all, pole kiosks can significantly improve local business sales from day one. It instils trust and facilitates brand recall among the audience, which is very important for a brand. Local businesses can utilize these pole kiosks, analyze various locations and install durable poles for attracting large numbers of customers. For hassle-free and quick outdoor advertising services, partner with 5 Star Advertising. We offer a comprehensive range of outdoor advertising solutions for businesses across all industries.
