New York’s Times Square changed the way how people perceive advertising, the big digital boards significantly impacted the audience by making the ads interesting. Today, these digital ads are used in multiple sizes and one of them is digital signage. These are small to medium-sized digital billboards that can be either freestanding or attached to the walls. Digital signage is mainly used for multimedia content such as images, videos, live feeds, and advertisements. They are commonly seen in public, places, retail stores, corporate offices, transportation hubs, restaurants, and many other places. One of the key reasons that digital signage is increasingly becoming popular is dynamic changeable content. But that’s not it all, many other factors of digital signage are transforming the way brands promote their products or services. In this blog, let us discuss how digital signage is transforming modern advertising and helping brands achieve success.
Where can digital Signage be used in India?
Think about the last time you walked past a bright, moving display in a shopping mall or a street. Did it catch your attention? That’s the power of LED digital signage!
Let’s see what the trends look like for 2025
Now, let’s explore how different industries can use LED signage—and how you can make the most of it.
Let’s see what the trends look like for 2025
Retail Stores & Shopping Malls
What’s happening now?
- Static posters for discounts and new arrivals don’t attract much attention.
- Customers need quick, engaging content that highlights the best offers.
How can YOU use LED signage?
- Showcase flash sales and limited-time discounts with countdown timers.
- Use motion graphics to highlight best-selling products.
- Show customer testimonials and influencer endorsements in-store.
- Guide customers to different sections of your store.
Example:
A fashion brand in Mumbai used LED screens to display a live Instagram feed of customers wearing their clothes. This created a FOMO (fear of missing out) effect, leading to a 20% increase in in-store engagement.
AI-driven billboards in malls may adjust messaging based on age, gender, or mood by analyzing user data.
Restaurants & Cafes (Digital Menu Boards)
What’s happening now?
- Printed menus can’t be updated easily.
- Customers struggle to visualize food items before ordering.
How can YOU use LED signage?
- Show high-quality food visuals that change based on the time of day.
- Run special offers during slow hours to attract more customers.
- Display customer reviews and live social media mentions.
- Highlight combo deals and upsells to increase order value.
Example:
A pizza chain in Delhi introduced AI-powered menu boards that changed based on weather. On a rainy day, hot soups and chai appeared as “Today’s Special.” Sales increased by 15% in just a month!
Airports, Metro Stations & Public Transport
What’s happening now?
- Static signage often goes unnoticed in high-traffic areas.
- Travellers need real-time information about schedules and delays.
How can YOU use LED signage?
- Show live flight/train updates in a visually appealing format.
- Use LED ads to promote travel insurance, hotels, and tourist spots.
- Offer QR codes for discounts at airport restaurants and duty-free shops.
Example:
The Delhi Metro installed LED screens that displayed train timings along with ads from local businesses. These ad slots were sold to brands, creating extra revenue for the metro system.
Smart Cities & Outdoor Billboards
What’s happening now?
- Static billboards are expensive and difficult to update.
- Government campaigns (like traffic safety or pollution alerts) need quick updates.
How can YOU use LED signage?
- Run targeted ads based on time and location (morning vs. evening crowd).
- Display real-time weather, news, and emergency alerts.
- Combine LED signage with AI & facial recognition for personalized ads.
Example:
In Pune, digital billboards were used to alert drivers about traffic congestion ahead. This reduced travel time by 10% during peak hours!
Why LED signage is a game-changer for advertising in India?
The world works differently now, the 21st century has seen significant changes almost in every aspect of the world. Most importantly, the way brands communicate with their customers, from large billboards to today’s digital advertising. Let’s step back and see how LED signage is transforming advertising in the current world:
- The attention spans of the people are reducing significantly, and simple posters are failing to capture the attention. Videos and animations get 400% more views than static posters, as they consist of some interactive element that catches the eye of the audience.
- Digital signage works 24/7, in fact, they are better during the night than day. This makes them one of the most effective and results-driven ad forms in the current market.
- It is easier to remember visuals than static posters, these digital ads incorporate brand recall. This makes it easier for them to remember your brand the next time they are actively looking for one.
- With the introduction of AI, these digital signage ads are being customized on various factors that make them even more effective and customized.
- New interactive screens are also becoming increasingly popular as they allow the crowd to tap and explore various details about the brand instantly.
Conclusion
As India is moving towards smarter cities and innovative marketing strategies, the future of advertising is bright (quite literally). LED signage is creating unique and interactive experiences that are helping brands grab attention and deliver messages in a way that sticks with them. So why wait? Partner with 5 Star Advertising Agency in Bangalore and establish a strong brand presence in today’s competition with our innovative digital signage services.
