- What is outdoor advertising
- Benefits of outdoor advertising
- How smart hoardings are shaping the future of outdoor advertising
- Is smart hoarding the future of outdoor advertising
- Some of the Iconic smart hoarding advertising
What is Outdoor Advertising
Outdoor (also known as out-of-home) advertising is among the new trends in advertising that can be seen by consumers when they are outside of their homes. It reaches a wider audience in a specific location at the same time. Outdoor advertising can be in the form of banners, posters, billboards, large signage, etc., on which brands can promote their products or services.
Benefits of Outdoor Advertising
Generates buzz: Unlike digital advertisements that you see on your smartphone, you cannot scroll or skip outdoor advertising. When people notice a good advertisement, they start talking about it and this goes on to generate buzz among consumers through word of mouth.
Cost-effective: When compared to other forms of advertising like Television, radio, etc., outdoor advertising is a cost-effective option for businesses. The cost of reaching your target audience is less in outdoor advertising and companies can choose a specific location to display their ads.
Flexibility: Flexibility in outdoor advertising means the ads can be placed in various locations like an underpass, skywalk, unipoles, road medians, gantries, pole kiosks, and more. Brands can make use of these various strategies and display ads in their preferred locations.
Brand awareness: Regularly placing memorable outdoor ads in some locations can make your brand recognized very soon. Not only do you get to convey your message to a huge audience, but you can also increase brand awareness in an instant.
Conversion: Planning the right strategy for placing your ads in specific locations can increase your conversions. This is possible from proper research and market knowledge. If your store is right around the corner and your hoarding is interesting, many consumers will start to impulse buy your products.
How Smart Hoardings Are Shaping The Future of Outdoor Advertising
- Responsive/dynamic content: The innovative hoardings for outdoor advertisement simply mean traditional or static hoarding is being replaced by digital ones. Businesses can now use these digital billboards to display various advertisements throughout the day. Whether it is just a brand message or a dynamic advertisement, smart hoardings allow businesses to easily change their advertisements.
- Personalized experience: Smart hoardings use data-driven insights to display personalized advertisements that are tailored to the preferences of nearby customers. With advanced technologies like geotargeting and audience analytics, these hoardings can adjust messages in real-time based on the demographics or behavior of consumers in a specific location. Personalized experiences can connect customers to brands as well.
- Sustainable hoarding: Smart hoardings allow businesses to advertise sustainably by replacing traditional paper and vinyl hoarding with reusable digital screens. Static billboards need to be changed frequently but digital hoardings are an eco-friendly alternative to reduce waste and carbon footprint. These hoardings are also powered by renewable energy sources like solar panels.
- Immersive experience: One of the recent trends in advertising that uses smart hoardings is providing immersive experiences to increase customer engagement. Smart hoardings blend technology and creativity to display ads using augmented reality (AR), 3D visuals, and touchscreens. These ads will captivate your audiences, make your brand more memorable, and increase brand awareness.
- Real-time content: Smart hoardings are being used to deliver real-time content, by keeping the advertisement fresh and relevant. Brands can use it to display live updates such as weather conditions, news, social media trends, or event-specific messages. This way, brands can make sure that the audiences see timely information on the hoardings.
Is Smart Hoarding the Future of Outdoor Advertising?
The future of outdoor advertising is promising, but it requires businesses to use innovative ideas to create a dynamic and engaging advertisement that provides personalized experiences. Smart hoardings use digital screens that provide real-time content updates and interactive features to target audiences. Companies can not only display a visually pleasing advertisement but also provide real-time updates like a time-limited promotion. The use of artificial intelligence (AI) and data analytics can increase a brand’s outdoor campaigns to be more personalized based on specific locations. Immersive technologies like augmented reality (AR) and 3D can be used to create memorable experiences that will get noticed. More brands are also focusing on sustainability and are using eco-friendly materials and renewable energy to power digital screens to reduce environmental impact. All in all, smart hoardings is becoming popular for sustainability, personalized experiences, and real-time updates, which are leading the way for the future of outdoor advertising.
Some of The Iconic Smart Hoarding Advertising
McDonalds: McDonalds created a smart hoarding advertisement that used technology to advertise in real-time. They installed hoardings in cities where there would be traffic during a specific time. During non-traffic hours, the ad would display delicious foods but change to “Stuck in traffic? There’s light at the end of the tunnel” only when there was traffic.
British Airways: British Airways used one of the most interesting outdoor advertisement ideas for their campaign “Magic of Flying”. Instead of static posters, British Airways strategically placed a couple of billboards in specific locations and whenever a BA plane would fly above the billboard, it would display a child getting up and pointing at the plane and the name of the flight would also appear on the screen.
